Justin Bieber is set to join a lineup of major artists for the halftime show at the upcoming World Cup final, marking a significant entertainment milestone for the event.

Context

This halftime show will be the first of its kind at a World Cup, designed to attract a massive global audience.S1S2

Key points

• Justin Bieber will perform at the World Cup final halftime show.S1S2

• The event will also feature performances by Madonna, Shakira, and BTS.S1S2

• FIFA anticipates a viewership of 'a couple of billion' for the performance.S1

• This marks the first Super Bowl-style halftime show at a World Cup.S1S2

• The halftime show is scheduled for July 19 in New York.S2

• Other performers include Burna Boy, Gustavo Dudamel, and the PS22 Chorus featuring Coldplay.S2

• The show aims to enhance the entertainment value of the World Cup final.S1

• The event is expected to draw significant media attention and fan engagement.S1

Why it matters

• The inclusion of high-profile artists reflects the growing trend of integrating entertainment with major sporting events.S1S2

• This could set a precedent for future World Cups and similar international events.S1

• The performance aims to engage a younger audience and expand the World Cup's appeal beyond traditional football fans.S1

What to watch

• Monitor reactions from fans and artists leading up to the performance.S1

• Watch for announcements regarding additional performers or details about the show.S2

• Keep an eye on viewership numbers and engagement metrics during and after the event.S1