Apple gives Siri its own dedicated app

At WWDC on Monday, Apple unveiled the new AI-ified version of Siri — in what has been called the assistant’s biggest and most dramatic transformation in the company’s history. Carolina Milanesi, Creative Strategies president and principal analyst, joins Ed Ludlow in Cupertino, California to discuss what happens next after Apple rolls out an overhauled version of the Siri digital assistant, and the importance of having the AI embedded into the consumer's devices.