AI Brief Technology 2 outlets • Published 3 days ago

Midjourney Acquires Astrology App Co-Star

Midjourney has acquired the astrology app Co-Star, marking a significant expansion into new business areas for the AI lab known for its image and video generation technologies.
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Context

The acquisition aligns with Midjourney's strategy to diversify its offerings beyond AI-generated content. S2

Key points
  • Midjourney is known for its AI-powered image and video generators. S1
  • Co-Star has approximately 4.3 million monthly active users. S1
  • The app helps users determine their astrological birth charts. S1
  • Co-Star combines AI and human writing for horoscopes and compatibility assessments. S1
  • The financial terms of the acquisition have not been disclosed. S1
  • Midjourney is also developing its first standalone image-generation app. S2
  • This acquisition is part of Midjourney's ambitious expansion plans. S2
  • The move reflects a trend of tech companies exploring niche applications of AI. S2
Why it matters
  • The acquisition allows Midjourney to tap into the growing interest in astrology and personalized content. S1
  • It highlights the potential for AI applications in lifestyle and social engagement sectors. S2
What to watch
  • Monitor how Midjourney integrates Co-Star's features into its existing platform. S1
  • Watch for updates on Midjourney's standalone image-generation app. S2
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