Fatal Fire in West London

The incident occurred in a single-storey pavilion on New Zealand Way in White City. S1S2

• The fire broke out shortly before 19:00 BST on Saturday. S1S2
• Firefighters rescued three men from the scene of the blaze. S1
• Two of the men were pronounced dead at the scene. S1
• The third man later died in hospital. S1
• The London Fire Brigade responded to reports of the fire at 6:52pm. S2
• The cause of the fire is currently under investigation. S1
• Emergency services were on the scene to manage the situation. S1
• The incident has raised concerns about fire safety in similar buildings. S2

• The deaths highlight the potential dangers associated with building fires. S1
• This incident may prompt reviews of fire safety regulations in residential areas. S2

• Updates on the investigation into the cause of the fire. S1
• Responses from local authorities regarding fire safety measures. S2