From Vozinha to Tim Payne: how the World Cup is creating viral stars

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The Guardian - UK 11 hours ago • theguardian.com

From Vozinha to Tim Payne: how the World Cup is creating viral stars

Previously unknown players have gained millions of social media followers thanks to attention of tournamentBreakout talent emerges at every World Cup, but in 2026 these players’ actions are not confined to the pitch. Soc…

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