Three men have died following a fire in a building in west London, according to the London Fire Brigade.

Context

The incident occurred in a single-storey pavilion on New Zealand Way in White City.S1S2

Key points

• The fire broke out shortly before 19:00 BST on Saturday.S1S2

• Firefighters rescued three men from the scene of the blaze.S1

• Two of the men were pronounced dead at the scene.S1

• The third man later died in hospital.S1

• The London Fire Brigade responded to reports of the fire at 6:52pm.S2

• The cause of the fire is currently under investigation.S1

• Emergency services were on the scene to manage the situation.S1

• The incident has raised concerns about fire safety in similar buildings.S2

Why it matters

• The deaths highlight the potential dangers associated with building fires.S1

• This incident may prompt reviews of fire safety regulations in residential areas.S2

What to watch

• Updates on the investigation into the cause of the fire.S1

• Responses from local authorities regarding fire safety measures.S2