‘This craving to go viral is tiresome’: the artists who’re sick of the pressure to promote on social media

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The Guardian - UK 6 days ago • theguardian.com

‘This craving to go viral is tiresome’: the artists who’re sick of the pressure to promote on social media

From Stewart Lee in his wolf costume to Werner Herzog’s big steak sizzle-up, artists are now under huge duress to ‘chase the algorithm’ and reach audiences. Many of them are hitting burnout – and hitting backThere was a…

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