Adidas faces boycott calls over 'single shoe' campaign with former Israel soldier and amputee
IsraelWhat to know
- Biton lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.S1
- Activists slam campaign showing soldier while over 5,000 Palestinians faced amputations due to Israeli attacks in Gaza.S2
Timeline · newest first
1mo
Jpost
Adidas faces boycott calls over 'single shoe' campaign with former Israel soldier and amputee
Biton lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.
1mo
Al Jazeera
Adidas faces boycott calls over campaign featuring former Israeli soldier
Activists slam campaign showing soldier while over 5,000 Palestinians faced amputations due to Israeli attacks in Gaza.
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Published Sep 6, 2026
What to know
- Biton lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.S1
- Activists slam campaign showing soldier while over 5,000 Palestinians faced amputations due to Israeli attacks in Gaza.S2
Timeline · newest first
Sources · 2 citations
S2
Al JazeeraLead
1 report · EN
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