Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and manga franchise My Hero Academia after it triggered an angry backlash from Chinese consumers. Key points and original sources are listed below.

• Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime andS1

• Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and manga franchise My Hero Academia after it triggered an angry backlash from Chinese consumers. The Tokyo-based company triggered an outcry on Chinese s...S2