Japan’s WEGO fashion brand is latest firm to feel force of Chinese consumer backlash

Japan

What to know

  • Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime andS1
  • Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and manga franchise My Hero Academia after it triggered an angry backlash from Chinese consumers. The Tokyo-based company triggered an outcry on Chinese s...S2
Timeline · newest first
1mo Wol

Japan’s WEGO fashion brand is latest firm to feel force of Chinese consumer backlash

Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and

1mo Scmp

Japan’s WEGO fashion brand is latest firm to feel force of Chinese consumer backlash

Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and manga franchise My Hero Academia after it triggered an angry backlash…

Japan’s WEGO fashion brand is latest firm to feel force of Chinese consumer backlash

2 outlets 2 reports

What to know

  • Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime andS1
  • Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and manga franchise My Hero Academia after it triggered an angry backlash from Chinese consumers. The Tokyo-based company triggered an outcry on Chinese s...S2
Timeline · newest first

Sources · 2 citations

S1 Wol 1 report · EN
S2 ScmpLead 1 report · EN