Japan’s WEGO fashion brand is latest firm to feel force of Chinese consumer backlash
JapanWhat to know
- Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime andS1
- Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and manga franchise My Hero Academia after it triggered an angry backlash from Chinese consumers. The Tokyo-based company triggered an outcry on Chinese s...S2
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Japan’s WEGO fashion brand is latest firm to feel force of Chinese consumer backlash
Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and
1mo
Scmp
Japan’s WEGO fashion brand is latest firm to feel force of Chinese consumer backlash
Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and manga franchise My Hero Academia after it triggered an angry backlash…
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Published Sep 13, 2026
What to know
- Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime andS1
- Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and manga franchise My Hero Academia after it triggered an angry backlash from Chinese consumers. The Tokyo-based company triggered an outcry on Chinese s...S2
Timeline · newest first
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