Ferrari is using IBM’s AI to create F1 superfans

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TechCrunch - Main Feed 11 hours ago • techcrunch.com

Ferrari is using IBM’s AI to create F1 superfans

Two years ago, IBM realized there was one glaring omission in its roster of sports partnerships: Formula One. Formula One has become one of the world’s most popular sports, especially in the U.S., where Netflix’s “Drive…

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