Story Business & Economy Pokemon cards

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

3 outlets 3 reports Published Oct 1, 2026

Business & Economy

The brief

Pokemon mania today has reached fever pitch, with a new generation finding fun, friendship and fortune in the Millennial hobby. Key points and original sources are listed below.

Pokemon mania today has reached fever pitch, with a new generation finding fun, friendship and fortune in the Millennial hobby.S1 S2

Assembled from source summaries.

Timeline · newest first

3w Brisbanetimes

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

Pokemon mania today has reached fever pitch, with a new generation finding fun, friendship and fortune in the Millennial hobby.

3w Theage

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

Pokemon mania today has reached fever pitch, with a new generation finding fun, friendship and fortune in the Millennial hobby.

3w Smh

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

Pokemon mania today has reached fever pitch, with a new generation finding fun, friendship and fortune in the Millennial hobby.

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

Business & Economy Pokemon cards

3 outlets 3 reports Published Oct 1, 2026

The brief

Pokemon mania today has reached fever pitch, with a new generation finding fun, friendship and fortune in the Millennial hobby. Key points and original sources are listed below.

Pokemon mania today has reached fever pitch, with a new generation finding fun, friendship and fortune in the Millennial hobby.S1 S2

Global

Focused

Language

Global

Focused

Language

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

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Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

Sources · 2 citations

Related stories

Pentagon Labels Anthropic as Supply Chain Risk

Global Oil Prices Surge Amid Escalating Middle East Conflict

India Resumes Russian Oil Imports Amid Supply Concerns

Former CFTC Chair Discusses Impact of Digital Asset Market Clarity Act