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Friday 23 October
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Tesla renames Full Self-Driving to Tesla Assisted Driving across Europe

Germany
The brief

Tesla has renamed Full Self-Driving to Tesla Assisted Driving across its European websites, days after Germany said the old name was misleading. German regulators called Tesla's "Full Self-Driving" brand name "somewhat misleading." Key points and original sources are listed below.

  • Tesla has renamed Full Self-Driving to Tesla Assisted Driving across its European websites, days after Germany said the old name was misleading. The page under the new name is unchanged, and the real obstacle to EU approval is speed rather than branding. Tesla...S1
  • German regulators called Tesla's "Full Self-Driving" brand name "somewhat misleading."S2
Timeline · newest first
1w Thenextweb

Tesla renames Full Self-Driving to Tesla Assisted Driving across Europe

Tesla has renamed Full Self-Driving to Tesla Assisted Driving across its European websites, days after Germany said the old name was misleading. The page under the new name is unch…

1w Cnbc

Tesla drops 'Full Self-Driving' brand name in Europe after regulator pushback

German regulators called Tesla's "Full Self-Driving" brand name "somewhat misleading."

Tesla renames Full Self-Driving to Tesla Assisted Driving across Europe

2 outlets 2 reports
The brief

Tesla has renamed Full Self-Driving to Tesla Assisted Driving across its European websites, days after Germany said the old name was misleading. German regulators called Tesla's "Full Self-Driving" brand name "somewhat misleading." Key points and original sources are listed below.

  • Tesla has renamed Full Self-Driving to Tesla Assisted Driving across its European websites, days after Germany said the old name was misleading. The page under the new name is unchanged, and the real obstacle to EU approval is speed rather than branding. Tesla...S1
  • German regulators called Tesla's "Full Self-Driving" brand name "somewhat misleading."S2
Timeline · newest first

Sources · 2 citations

S1 Thenextweb 1 report · EN
S2 CnbcLead 1 report · EN