Salesforce to acquire marketing automation provider Braze for $5.66B
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- Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash. The deal values the marketing software provider at $47.5 per share, which is about 58% higher than its last closing price. The steep premium is a reflection of Braze’s stron...S1
- Sheldon Cooper | Lightrocket | Getty Images Salesforce announced an agreement Tuesday to buy customer engagement platform Braze in aS2
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Salesforce to acquire marketing automation provider Braze for $5.66B
Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash. The deal values the marketing software provider at $47.5 per share, which is about 58% higher…
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Salesforce to acquire Braze in $5.66 billion deal
Sheldon Cooper | Lightrocket | Getty Images Salesforce announced an agreement Tuesday to buy customer engagement platform Braze in a
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Published Oct 20, 2026
What to know
- Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash. The deal values the marketing software provider at $47.5 per share, which is about 58% higher than its last closing price. The steep premium is a reflection of Braze’s stron...S1
- Sheldon Cooper | Lightrocket | Getty Images Salesforce announced an agreement Tuesday to buy customer engagement platform Braze in aS2
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