Big W, the discount retailer, has struggled to keep pace with its larger rival Kmart for over a decade. Despite being overshadowed by Kmart's success, Big W is now strategizing for a potential turnaround in its fortunes. The company has faced significant challenges, including an inability to attract customers and a decline in sales, which have contributed to its diminished market presence.

In recent years, Kmart has consistently outperformed Big W, benefiting from a stronger brand image and a more appealing product range. This competitive edge has left Big W in a precarious position, prompting its management to rethink their approach to regain market share. The retailer's plans include enhancing its product offerings and improving customer experience to draw shoppers back into its stores.S1S2

As part of its comeback strategy, Big W is focusing on revamping its marketing efforts and expanding its online presence. The company recognizes that adapting to changing consumer behaviors, particularly the shift towards online shopping, is crucial for its survival. With these initiatives, Big W hopes to not only recover lost ground but also establish itself as a formidable competitor in the discount retail sector once again.S1S2