OpenAI has unveiled a new feature in ChatGPT that includes verified "Business Agents" designed to assist users with brand-related inquiries. This initiative is part of a broader suite of business-focused enhancements being rolled out in beta, aimed primarily at e-commerce and online service businesses in the United States. The introduction of these agents marks a significant step in integrating AI into the customer service landscape, allowing users to engage directly with representatives of various brands for assistance such as comparison shopping and product inquiries.

The verified Business Agents will serve as a direct line of communication between consumers and brands, ensuring that users receive accurate and reliable information. This feature is expected to enhance the shopping experience by streamlining the process of gathering information about products and services. Eligible businesses will be the first to access this functionality, which highlights OpenAI's commitment to expanding its offerings for commercial applications of AI technology.S1S2

In addition to the Business Agents, OpenAI is launching a new Business Hub within ChatGPT, which aims to centralize various tools and resources for brands. This hub is intended to facilitate better interaction between businesses and their customers, further integrating AI into everyday commercial practices. As the feature is still in beta, feedback from early users will likely shape its future development and capabilities.S1