As Black Friday approaches, major tech companies are rolling out early discounts on their devices, with Samsung and Apple leading the charge. Samsung has launched a series of promotions across its lineup, including smartphones, tablets, laptops, and wearables, offering significant trade-in credits alongside some traditional discounts. For instance, the Galaxy S26 Ultra can fetch up to $750 in trade-in credit, while the Galaxy Z Fold 8 and Z Flip 8 also offer up to $800 in trade-in credits. Notably, many of these deals are structured to encourage trade-ins, providing consumers with a chance to save more when upgrading their devices.

On the other hand, Apple is also making its mark with early Black Friday deals, particularly on popular items like AirTags and AirPods. Discounts are reaching up to 23 percent on select tech, with the AirPods Pro 3 and Max 2 seeing reductions of up to 20 percent. However, Apple enthusiasts might want to hold off on purchasing iPads and Apple Watches just yet, as better deals are expected to emerge during the official sale period from November 19 to 30. The Apple Watch Ultra 4 is currently available at a record-low price, indicating that some items are already worth buying ahead of the main event.S2

Both companies are leveraging these early promotions to attract consumers eager to get a head start on their holiday shopping. Samsung's strategy includes stacking multiple offers for its tablets, such as the Galaxy Tab S12 Ultra, which boasts up to $995 in 'total savings' when combined with trade-in credits and other discounts. Meanwhile, Apple's approach is focused on select products that have historically seen significant discounts during the Black Friday period, suggesting a competitive landscape as both brands vie for consumer attention ahead of the holiday shopping rush.S1S2