Cristiano Ronaldo has begun production on his first television series, Day 1s, a football drama he is producing in partnership with British filmmaker Matthew Vaughn. The 41-year-old Portuguese star announced on Thursday that filming had started, writing on Instagram: "Exciting news! Production of my first TV show, Day 1s, has just started. More to come!" Ronaldo will serve as an executive producer and is also expected to appear as himself in some episodes, though details of his appearances and the release date have not yet been announced.

Day 1s is among the first major projects from URMARV Studios, a production company Ronaldo and Vaughn co-founded in April 2025. Vaughn, who directed films such as Kick-Ass and Kingsman, is developing projects for both film and television with the former Portugal captain. The series follows Stanley Dalton, a British football agent played by actor Damian Lewis, as he navigates the transfer market, where negotiations, player movements and commercial interests often shape the game away from the pitch. Former Arsenal and France midfielder Thierry Henry will play himself, and British rapper Dave is also in the cast. The concept comes from Darren Dein, the agent who represents Henry.S1S2

The project arrives as Ronaldo's playing career enters a new phase. He recently announced his retirement from international football, ending a 23-year association with Portugal in which he made 234 appearances and scored a record 146 goals, and featured in six World Cup editions. He captained Portugal to the European Championship in 2016 and helped the team win the inaugural UEFA Nations League in 2019. His final national team appearance was a 1-0 win over Wales on September 24. He will continue at club level with Saudi Arabian side Al-Nassr, currently on 985 career goals and chasing the 1,000-goal milestone.S1S2

URMARV Studios is also expected to unveil the film Stuntnuts, featuring Hollywood actors Matt Damon and Chris Hemsworth.S1S2