Black Friday falls on Friday, November 27, 2026, and shoppers hoping to buy Apple products or a PlayStation 5 are being urged to calibrate their expectations. Apple typically runs a Black Friday-to-Cyber Monday event that usually offers Apple Gift Cards with eligible purchases rather than lowering Apple Store prices. Macworld expects the 2026 announcement on or around Thursday, November 19, with the event likely running November 27–30, though no details have been confirmed.

In 2025, Apple gave gift cards worth up to $250 with Macs, $100 with iPads and $75 with iPhones in the U.S., with equivalent values of £200, £80 and £60 in the U.K. Apple Watch Series 11 and AirPods Pro 3 qualified in 2025, though Apple often excludes recently launched products. Third-party retailers such as Amazon and Best Buy often provide direct discounts instead, and Macworld suggests considering an early offer if a model is near its previous low, since popular configurations can sell out.S1

On the PlayStation side, Mashable says standalone console discounts look unlikely this year. Sony raised U.S. retail prices across its console lineup on April 2 because of rising memory costs tied to the AI boom and supply chain pressures. The PS5 Slim Digital Edition now starts at $599.99, the PS5 Slim Disc Edition is $649.99 and the PS5 Pro is $899.99, so even a $50 to $100 sale would only bring prices back to pre-April levels, and the Pro is largely sold out ahead of the November 19 launch of GTA 6.S2

Savings are more likely to come through game-bundled consoles, DualSense controllers and PlayStation Store deals. Sony currently sells certified refurbished PS5 Slim models for $100 less than new units, at $499.99 for Digital and $549.99 for Disc. The PlayStation Store Black Friday sale launched on November 4 and runs through November 30, with up to 75% off thousands of PS5, PS4 and PS VR2 games, expansions and DLC, and new titles are scheduled for November 16 with select early offers ending November 20.S2