Midjourney has acquired the astrology app Co-Star, marking a significant expansion into new business areas for the AI lab known for its image and video generation technologies.

Context

The acquisition aligns with Midjourney's strategy to diversify its offerings beyond AI-generated content.S2

Key points

• Midjourney is known for its AI-powered image and video generators.S1

• Co-Star has approximately 4.3 million monthly active users.S1

• The app helps users determine their astrological birth charts.S1

• Co-Star combines AI and human writing for horoscopes and compatibility assessments.S1

• The financial terms of the acquisition have not been disclosed.S1

• Midjourney is also developing its first standalone image-generation app.S2

• This acquisition is part of Midjourney's ambitious expansion plans.S2

• The move reflects a trend of tech companies exploring niche applications of AI.S2

Why it matters

• The acquisition allows Midjourney to tap into the growing interest in astrology and personalized content.S1

• It highlights the potential for AI applications in lifestyle and social engagement sectors.S2

What to watch

• Monitor how Midjourney integrates Co-Star's features into its existing platform.S1

• Watch for updates on Midjourney's standalone image-generation app.S2