Story South Korea Culture

How South Korea is using K-beauty trend boost soft power

What to know

  • K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an economic and political tool.S1
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6mos Deutsche Welle · 4 reports

How South Korea is using K-beauty trend boost soft power

K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an eco…

6mos Deutsche Welle · 4 reports

How South Korea is using K-beauty trend to boost soft power

K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an eco…

6mos Deutsche Welle

How South Korea's K-beauty trend boosts soft power

K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an eco…