How South Korea is using K-beauty trend to boost soft power

This is a live story built from multiple sources. It may evolve quickly.

Coverage meter • 1 min window

Back to home Open top source

D dw.com

What’s included

Top recent items from this story.

1 items • 1 unique links

Deutsche Welle English - Science 1 day ago • dw.com

How South Korea is using K-beauty trend to boost soft power

K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an economic and political tool.

Open