Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have received notices from Maharashtra's food safety chief regarding their for Vimal Elaichi, which is alleged to promote pan masala.

Context

The notices were issued as part of a regulatory action concerning the promotion of products that may have health implications.S2

Key points

• The notices were sent by Tukaram Mundhe, Maharashtra's food safety chief.S2

• The in question is for Vimal Elaichi, a product associated with pan masala.S2

• The notices detail concerns about indirect promotion of pan masala through the ad.S2

• This action reflects ongoing scrutiny of celebrity endorsements in India.S1

• The notice consists of a nine-page document outlining the regulatory concerns.S2

• The involvement of high-profile actors highlights the visibility of the issue.S1

• Regulatory bodies are increasingly focused on the health impacts of such products.S2

• The case may set a precedent for future celebrity endorsements in similar contexts.S1

Why it matters

• The action underscores the regulatory environment surrounding health-related product advertising in India.S2

• It raises awareness about the potential health risks associated with pan masala consumption.S1

• The involvement of major celebrities could influence public perception of health regulations.S2

What to watch

• Monitor how the actors respond to the notices and any potential legal actions.S1

• Watch for any changes in advertising practices among celebrities in India.S2

• Observe the regulatory body's future actions regarding similar endorsements.S1