‘TikTok effect’ brings sellout crowds and younger fans to Grand National meeting

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The Guardian - UK 2 days ago • theguardian.com

‘TikTok effect’ brings sellout crowds and younger fans to Grand National meeting

Ladies’ Day at Aintree draws sellout crowd for first time since 2012 as Jockey Club’s social media strategy pays offThe Aintree morning was still young, and the temperatures frigid enough for a thick coat, when Hayley Be…

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