Apple is set to host its next iPhone launch event on September 9, with the iPhone 18 Pro and Pro Max expected to headline the event. Analysts expect the company to launch new iPhones and Apple Watches at the event, including the company's first folding phone Key points and original sources are listed below.

• Apple is set to host its next iPhone launch event on September 9, with the iPhone 18 Pro and Pro Max expected to headline the event.S1

• Analysts expect the company to launch new iPhones and Apple Watches at the event, including the company's first folding phoneS2

• Apple Inc. will hold its biggest product introduction of the year on Sept. 9, kicking off the tenure of new Chief Executive Officer John Ternus.S3