Roku Launches Its First OLED TVs, With Prices Starting at $999
What to know
- Roku Inc. introduced its first self-branded smart TVs with organic light emitting diode, or OLED, display technology, which will lend the new models greater contrast and punchier black levels than previous first-party Roku TVs.S1
- Just a few weeks ago the only midrange OLED options available were from LG and Samsung. But after Sony officially announced the Bravia 6 last week, Roku has now launched its first-ever OLED TV - the Roku Pro Series - which will be followed by the step-up Pro S...S2
Timeline · newest first
1mo
Bloomberg
Roku Launches Its First OLED TVs, With Prices Starting at $999
Roku Inc. introduced its first self-branded smart TVs with organic light emitting diode, or OLED, display technology, which will lend the new models greater contrast and punchier b…
1mo
Theverge
Roku’s first OLED TVs undercut the midrange competition
Just a few weeks ago the only midrange OLED options available were from LG and Samsung. But after Sony officially announced the Bravia 6 last week, Roku has now launched its first-…
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Roku Launches Its First OLED TVs, With Prices Starting at $999
2 outlets
2 reports
Published Sep 1, 2026
What to know
- Roku Inc. introduced its first self-branded smart TVs with organic light emitting diode, or OLED, display technology, which will lend the new models greater contrast and punchier black levels than previous first-party Roku TVs.S1
- Just a few weeks ago the only midrange OLED options available were from LG and Samsung. But after Sony officially announced the Bravia 6 last week, Roku has now launched its first-ever OLED TV - the Roku Pro Series - which will be followed by the step-up Pro S...S2
Timeline · newest first
Sources · 2 citations
S2
ThevergeLead
1 report · EN
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