Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venueO2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history.The 10-year agreement will extend O2’s relationship until at least 2038. The British telecom company is said to be paying more than $265 million to keep its name on the O2 arena and the surrounding entertainment district for another ten years. Key points and original sources are listed below.

• Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venueO2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in U...S1

• The British telecom company is said to be paying more than $265 million to keep its name on the O2 arena and the surrounding entertainment district for another ten years.S2