Berlusconi Family’s ProSiebenSat.1 Profits Surge as TV Ad Slump Bites

Germany
The brief

ProSiebenSat.1, the German media group controlled by the Berlusconi family’s MFE-MediaForEurope, reported a significant increase in earnings for the first nine months of 2026, despite an 11% decline in revenue. The company's revenue for the period totalled €2.24 billion ($2.48 billion), down €271 million compared to the same timeframe last year. However, when accounting for currency fluctuations and portfolio changes, the revenue drop was reduced to 3%. The company achieved an EBITDA of €198 million ($219 million), a substantial rise from €39 million, while EBIT turned positive at €73 million ($81 million), marking a €180 million improvement from the previous year.

In the third quarter alone, ProSiebenSat.1 experienced a 15% decline in revenue, bringing it down to €701 million ($776 million), or a 4% decrease on an organic basis. Despite these challenges, quarterly EBITDA rose to €75 million ($83 million), up from €68 million, and EBIT increased to €30 million ($33 million), compared to €21 million previously. The advertising market has been increasingly difficult, with the company noting that external revenue in the Entertainment segment fell 7% to €1.4 billion ($1.54 billion) over the nine-month period, attributed to advertisers' hesitance to invest in television.S1S2

The company's streaming platform, Joyn, has shown resilience amid the downturn, with ad-supported revenue increasing by 9% and subscription revenue soaring by 20%. This growth was bolstered by the introduction of new features in the Joyn+ subscription tier, which included instant restart and offline downloads. Additionally, podcast revenue has seen double-digit growth, and distribution revenue, which is not reliant on TV advertising, rose by 4%. However, the Commerce & Dating segment faced challenges, with external revenue dropping 16% to €849 million ($940 million), impacted by the sale of Studio71 US earlier in the year.S1S2

Despite the overall revenue decline, nearly all profit gains were attributed to the Entertainment segment, which saw a nine-month EBITDA increase to €174 million ($193 million) from €46 million. The Commerce & Dating segment improved its EBITDA to €23 million ($25 million) from a previous loss of €7 million. In the third quarter, Entertainment EBITDA reached €59 million ($65 million), a slight increase from €55 million in the prior quarter, while Commerce & Dating rose to €16 million ($18 million).S1S2

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Berlusconi Family’s ProSiebenSat.1 Profits Surge as TV Ad Slump Bites

2 outlets 2 reports
The brief

ProSiebenSat.1, the German media group controlled by the Berlusconi family’s MFE-MediaForEurope, reported a significant increase in earnings for the first nine months of 2026, despite an 11% decline in revenue. The company's revenue for the period totalled €2.24 billion ($2.48 billion), down €271 million compared to the same timeframe last year. However, when accounting for currency fluctuations and portfolio changes, the revenue drop was reduced to 3%. The company achieved an EBITDA of €198 million ($219 million), a substantial rise from €39 million, while EBIT turned positive at €73 million ($81 million), marking a €180 million improvement from the previous year.

In the third quarter alone, ProSiebenSat.1 experienced a 15% decline in revenue, bringing it down to €701 million ($776 million), or a 4% decrease on an organic basis. Despite these challenges, quarterly EBITDA rose to €75 million ($83 million), up from €68 million, and EBIT increased to €30 million ($33 million), compared to €21 million previously. The advertising market has been increasingly difficult, with the company noting that external revenue in the Entertainment segment fell 7% to €1.4 billion ($1.54 billion) over the nine-month period, attributed to advertisers' hesitance to invest in television.S1S2

The company's streaming platform, Joyn, has shown resilience amid the downturn, with ad-supported revenue increasing by 9% and subscription revenue soaring by 20%. This growth was bolstered by the introduction of new features in the Joyn+ subscription tier, which included instant restart and offline downloads. Additionally, podcast revenue has seen double-digit growth, and distribution revenue, which is not reliant on TV advertising, rose by 4%. However, the Commerce & Dating segment faced challenges, with external revenue dropping 16% to €849 million ($940 million), impacted by the sale of Studio71 US earlier in the year.S1S2

Despite the overall revenue decline, nearly all profit gains were attributed to the Entertainment segment, which saw a nine-month EBITDA increase to €174 million ($193 million) from €46 million. The Commerce & Dating segment improved its EBITDA to €23 million ($25 million) from a previous loss of €7 million. In the third quarter, Entertainment EBITDA reached €59 million ($65 million), a slight increase from €55 million in the prior quarter, while Commerce & Dating rose to €16 million ($18 million).S1S2

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Sources · 2 citations

S1 Wol 1 report · EN
S2 VarietyLead 1 report · EN