Despite the ongoing war, Iranians are preparing for the Persian New Year, Nowruz, with shopping and traditional customs continuing in various regions.

Context

The Persian New Year, Nowruz, is a significant cultural celebration in Iran, traditionally marked by festive preparations and family gatherings.S1S2

Key points

• Iranians are shopping for Nowruz essentials, including new clothes and sweets, despite the backdrop of war.S2

• Markets in Tehran remain open, allowing residents to engage in pre-festival shopping.S1

• Preparations for Nowruz typically involve cleaning homes and purchasing items for celebrations.S1

• The ongoing conflict has cast a shadow over the festive atmosphere usually associated with Nowruz.S1

• Many Iranians express a mix of excitement and concern as they prepare for the holiday.S1

• Traditionally, Nowruz is a time for family gatherings and cultural festivities in Iran.S2

• Despite challenges, the spirit of Nowruz continues to resonate among the Iranian people.S2

• The celebration of Nowruz serves as a reminder of resilience in the face of adversity.S1

Why it matters

• Nowruz is a key cultural event that reflects Iranian identity and traditions, making its celebration significant even during difficult times.S2

• The ability to celebrate Nowruz amid conflict highlights the resilience of the Iranian people.S1

What to watch

• Monitor how the ongoing conflict may impact the scale and nature of Nowruz celebrations across Iran.S1

• Watch for any government responses or restrictions related to the festivities during the war.S2